SmileLock static ads
Two ads for a temporary tooth replacement: one explains how it works in three steps, the other sells the pack on a clean stage.
Overview.
SmileLock is a silicone, one size fits all temporary tooth replacement. The product needs two jobs done in an ad: show how simple it is to use, and make the pack look trustworthy.
Each ad takes one of those jobs. The square ad teaches, and the vertical ad presents.
What was made.
- Square ad: three step infographic
- Vertical ad: product on a glass plinth
- Benefit icons
The work.
Design choices.
- The square ad is an infographic. Soak, fit and smile each get a photo and one short line, joined by arrow chips so the order cannot be misread.
- Navy and white run through both ads. They match the printed tub, so the pack is recognisable the moment it appears.
- Benefits sit in outlined icons, not in a paragraph: natural looking, comfortable, instant fit, reusable.
- The vertical ad moves the product onto a glossy plinth and places the icons around it, with a trust row at the foot for dentist recommended, one size and non-toxic.
Two ads, two jobs.
The square ad is for a viewer who has not decided yet. It answers how it works before it asks for anything. The vertical ad is for a viewer who has: it shows the product large, names the promise in a headline and keeps the rest quiet.
Delivery.
Delivered as two ads in two sizes: 1:1 and 9:16, as image files.
Formats.
TartaClear static ads
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