TartaClear static ads
Plaque remover foam for dogs, shown with a calm square ad and a tall ad that proves the claim with a before and after.
Overview.
TartaClear is a no-brush dental foam for pets. A dog on the page does most of the emotional work, and the product does the rest.
The square ad is quiet and spacious. The tall ad is busy on purpose and carries every proof point at once.
What was made.
- Square ad: headline, dog and bottle
- Tall ad: before and after, box, bottle and benefits
- Badges for vet formulated and no rinse
The work.
Design choices.
- The same border collie anchors both ads, which makes the pair feel like one campaign.
- The tall ad adds a before and after tooth inset in the top left, so the claim is shown and not only stated.
- The square ad gives the bottle room. A stamp reading Vet inspired formula sits in the corner and three benefits run down the right, split by thin rules.
- Pale blue and navy keep both ads clinical and friendly at the same time.
Quiet and busy.
A tall placement gets a lot of screen, so the tall ad uses it: inset, box, bottle, three benefit tiles and a size badge. The square ad has less space and spends it on air.
Delivery.
Delivered as two ads in two sizes: 1:1 and 4:9, as image files.
Formats.
YouTube thumbnails
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