SideCradle static ads
A body pillow sold as a sale in a playful square ad, and as an object in a quiet vertical one.
Overview.
SideCradle is a pillow shaped to support a side sleeper. Its odd shape is the selling point, so both ads put the shape first.
The square ad is loud and friendly, with an offer. The vertical ad is silent and spare, with none.
What was made.
- Square ad: illustrated, with callouts and an offer
- Vertical ad: sculptural still life
- Sticker, button and rating components
The work.
Design choices.
- The square ad uses a peach and cream split ground, soft green and terracotta shapes, and small moons and stars for sleep.
- Three callouts with curved arrows label the head hollow, arm support and knee cradle, so the shape explains itself.
- A yellow 50% off sticker, a green Shop SideCradle button and a rating chip give the ad a clear commercial job.
- The vertical ad drops all of that. The pillow stands on a stone block in sunlight with dried grass, under the line Sleep, sculpted.
Offer and mood.
The two ads sit at opposite ends of tone. The square ad pushes a deal. The vertical ad builds a premium feel and uses a single Discover button.
Delivery.
Delivered as two ads in two sizes: 1:1 and 9:16, as image files.
Formats.
SmileLock static ads
Send us the footage.
Or the brief, the idea, or the account that needs a hand.
