Outway end cards
Sixteen short animated end cards for a sock brand, built around six messages and one fixed layout.
Overview.
End cards are the last few seconds of a video ad, and they decide whether a viewer clicks. These are built for Outway, a sock brand, and cover its merino, patterned and sport socks.
Every card runs between about four and eleven seconds and plays without sound. The message has to land from type, motion and the product alone.
What was made.
- Four merino end cards, 4:5
- Four comfort and sport end cards, 9:16 and 4:5
- Six patterned sock end cards, 9:16 and 4:5
- Two performance end cards, 9:16 and 4:5
- Poster frames for every clip
The work.
Softer. Smarter. Merino.
Four 4:5 cards for the merino range, on sage, orange and white grounds. One card swaps the proof points for a five star customer review.
Comfort and sport
Four cards that sell through people: A pair for every wear sits beside action photography, and Keep running and Keep training place runners and lifters around the sock.
Patterned socks
Six cards for the printed range under four headlines: The right sock changes everything, Upgrade your sock drawer, Feel the difference and Designed for the journey.
Performance
Two cards, one 4:5 and one 9:16, with Performance never felt so personal over a runner photograph and a bright orange ground.
Design choices.
- The wordmark is the first thing on every card, so the brand is named before anything else is read.
- Headlines are short and set large, in a serif on the light and orange cards and a clean sans on the dark ones.
- The sock is the main illustration. It is lit and angled consistently, on grounds that move from sage and cream to orange, red, black and white.
- Where a card has room, the proof points repeat in the same order: pairs sold, review count, warranty.
- The call to action is a pill-shaped outline button or an arrow link with the web address, set low on the card.
One system, several messages.
The sixteen cards carry six different messages: merino softness, comfort, sport, pattern and performance. The wordmark, the proof points and the call to action stay in fixed places, so each card can lead with a different idea and still look like Outway.
Delivery.
The cards are delivered as MP4 in 4:5 and 9:16, with a poster frame for each clip.
Formats.
Republic Auto maintenance carousel
Send us the footage.
Or the brief, the idea, or the account that needs a hand.
