NeckEase static ads
Two moods for a neck massager: a warm gold studio and a cool dusk landscape, with the same four benefits in both.
Overview.
NeckEase is a wearable neck massager. The pitch is rest, so both ads are built to feel calm.
The two ads try different kinds of calm. One is a warm studio with a glowing arc. The other is an open lake at dusk with a halo ring behind the device.
What was made.
- Square ad: warm studio, gold light
- Vertical ad: dusk landscape
- Benefit icons and slogan lockup
The work.
Design choices.
- A ring of light sits behind the device in both ads. It frames the product and links the two moods.
- The slogan Soothe, Relax, Recharge is set in widely spaced capitals at the foot, so it reads as a sign-off.
- The four benefits keep the same order and icon style in both ads: targeted relief, gentle pulse, light and comfortable, rechargeable.
- The wordmark changes with the mood. It is dark serif on the gold ad and white to blue on the dusk ad.
Warm and cool.
Testing two moods lets the brand see which one its audience prefers. The product, claims and order of information do not change, so any difference in response comes from the mood alone.
Delivery.
Delivered as two ads in two sizes: 1:1 and 9:16, as image files.
Formats.
Outway end cards
Send us the footage.
Or the brief, the idea, or the account that needs a hand.
