HairBoost static ads
A hair density filler told two ways: black and gold luxury, and a clear close-up of how the pigment bonds.
Overview.
HairBoost is a hair density filler. The product is small and dark, so both ads put a lot of light and space around it.
One ad sells the feeling of the result. The other shows the mechanism in a magnifier.
What was made.
- Square ad: black marble and gold light
- Vertical ad: magnified hair strands with callouts
- Pack shot of the tub and box
The work.
Design choices.
- The square ad uses a black marble plinth with gold veining and a beam of light from above. A powder cloud rises from the tub.
- The vertical ad swaps to pale ice blue and a glass circle that magnifies strands of hair, with two labelled callouts: micro-pigments and natural bond.
- The packaging, navy and black with white type, stays the same in both so the pack is the constant.
- Headlines change with the job: Density, refined for the luxury ad, See the difference, not the product for the explanatory one.
Feeling and proof.
The luxury ad targets a viewer who wants to feel confident. The magnifier ad targets a viewer who wants to know it works. Showing both in one campaign covers each kind of buyer.
Delivery.
Delivered as two ads in two sizes: 1:1 and 9:16, as image files.
Formats.
KneeFlex static ads
Send us the footage.
Or the brief, the idea, or the account that needs a hand.
