Property reels
Five vertical property reels: kitchens and interiors, a house approached by road, speed ramps and a driveway scene, cut to music.
Overview.
Property footage works best when it moves. These reels open on the exterior or a detail, then step through the rooms with cuts timed to the beat.
What was made.
- Five vertical property reels
- Speed ramps between shots
- Music led pacing
- Colour and exposure matching across shots
The edit.
Design choices.
- Speed ramps turn a walk up a drive into a single move.
- Interiors and exteriors are matched in colour so a reel reads as one place.
- Each reel opens on a frame that tells the viewer what is being shown.
Delivery.
5 vertical films, 54 s, 31 s, 27 s, 39 s, 24 s. Each is encoded for the web, starts quickly and plays with sound.
Formats.
Talking heads and shots
Send us the footage.
Or the brief, the idea, or the account that needs a hand.
