Coat Goat
A vertical talking head edit of a speaker in a gym space, with captions and a single large word on screen.
Overview.
A speaker in a gym speaks straight to camera. Captions carry each word and one key word is held large on screen.
What was made.
- One vertical talking head edit
- Word by word captions
- Animated key word type
The edit.
Design choices.
- Captions are timed to the speech.
- The key word gets its own moment in large type.
Delivery.
One vertical film, 44 s. Each is encoded for the web, starts quickly and plays with sound.
Formats.
Events recap
Send us the footage.
Or the brief, the idea, or the account that needs a hand.

